Introducing the Foxy, BeautyByPhumi

Spring has finally sprung along with our exciting collaboration with the oh-so talented BeautyByPhumi. When we came across this beauty on Instagram it was hard to ignore her insane talent.

Women supporting women is something very close to our hearts and so we are absolutely thrilled to have Phumi on board to create a series of makeup looks inspired by our gorgeous nails.

So if you haven't heard of the lovely Phumi, (find her on Instagram @BeautyByPhumi or facebook @BeautyByPhumi) here is a short introduction to this inspiring woman who just makes you want to wake up each day and chase your dreams!

24 Year old BeautyByPhumi, or better known as Phumudzo by her close friends and family has been trying to ignore her passion for as long as she can remember. "My journey has been full of twists and turns. Initially, I never thought that I'd pursue my passion with makeup. I went to varsity as I thought it would be the right thing to do in securing my future with a degree. But I wasn't being true to myself and what I really wanted. As other students would spend their nights studying, I would be up til' dawn watching makeup tutorials on YouTube! It was then that I realized I was wasting my own time. Instead of idolizing beauty gurus on YouTube, why not create that life for myself? I took the plunge and dropped out of varsity. "

"What drives me is the fact that I am now happy. I get to wake up every morning and pursue my dream. I took a huge financial risk on my future to purchase makeup and purchase a camera and it's the best decision I could have ever made. Alexa Prisco (makeup artist and star of the TV show Jerseylicious - LOVE THIS!) once said, 'Whatever you do in life, if you forget what time it is, that's what you should do as your career.' It was only then that I realized that the beauty industry was for me." And we could not agree more.

Her love for texture and colour produces endless creativity and works of art that are far beyond her years and make it all the more exciting to create funky yet wearable nail looks for her to draw inspiration from.

"Those who know me know that I'm generally a reserved person. But when it comes to makeup and nails, the more dramatic and brighter, the better! I love being able to express myself without having to say a word." What better way to unleash your inner fox than with a bright colour or pop of nail art. It's subtle yet fun!

We cannot wait for you to see what looks we have in store!!


The Fox Squad


Featured Posts
Recent Posts
Search By Tags
No tags yet.




  • Facebook Classic
  • Twitter Classic
  • Instagram App Icon



Tel. 071 509 1954


The FoxBox, Unit S1, Spearhead Business Park, Montague Drive, Montague Gardens, 7441



get social with


  • Instagram Clean
  • Twitter Clean